Posted on February 07 2018
by editingbeauty

3INA has always encouraged their customers to play with their makeup and step out of their comfort zone – embrace the fun side of makeup and don’t be afraid to express yourself the way you want to. The European beauty brand has just given us even more to experiment with, releasing 10 new shades for both The Chubby Lipstick line and The Matte Lipstick line.

The Chubbies, as the brand affectionally calls them, have a smooth cream-to-matte texture that glide onto your lips, leaving your pout hydrated and velvet-smooth. Shaped like a pencil with a rounded tip, the chubbies are easy to use, allowing you to make light work of the cupids bow and lip edges for the perfect lip. Also, the formula is so creamy that you can easily blend different shades together to create a gradient lip for a more fun and dynamic lip look. To top everything off, 3INA has worked hard to create shades that are suitable for every skin tone, ranging from understated nudes to deep berries and reds – you’re sure to find a shade that you’ll love.

Left to right: Shade 110, Shade 111, Shade 112, Shade 113, Shade 114, $16 each

Left to right: Shade 115, Shade 116, Shade 117, Shade 118, Shade 119, $16 each

The made-in-Europe beauty brand has also extended their popular The Matte Lipsticks line to include more nudes and purples into their existing line of bright pinks and berries. The shades are perfect for those looking for an MLBB (My Lips But Better) shade for a natural and effortless look. We understand the struggle of matte lipsticks – some of them drag on our lips during application and some suck the moisture out of them, making them look crusty and wrinkly. However, 3INA’s matte lipsticks are soft and smooth with a cream-to-matte formula that promises to leave our lips hydrated and smooth.

The Matte Lipstick, $16 each

We think that 3INA is a great brand for those of us who enjoy bold and colourful looks, as well as those of us who are looking for more cruelty-free products to add to our makeup collections. Also, their shops are really aesthetically pleasing and naturally pull us in. It wouldn’t hurt just to take a look, right?

The 10 new shades for 3INA The Chubby Lipstick and The Matte Lipstick will be available at 3INA stores islandwide, from Mid-February. 

For more information, visit

Images: 3INA


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