This luxury site launched in June 2000 and has only gotten more relevant over the years. Their business model is truly something to follow: stock the world’s most coveted designer brands, have impeccable customer service, offer express worldwide shipping (including next-day delivery to Singapore!), and top it all off with pristine packaging. When net-a-porter started adding beauty products to their inventory, I took pleasure in browsing through this new category, because I just knew that anything they stocked had to be of a certain standard of quality to be sold by them.

Questions answered by : Janelle Thornhill, Buyer for Beauty and Grooming, NET-A-PORTER

When did the beauty webstore open?

The NET-A-PORTER beauty category launched at our Asia Pacific site in August 2013.

How many beauty brands does the store have?

We currently offer about 150 beauty brands on the Asia Pacific site across 11 categories including skincare, makeup, haircare, tools and devices.

Exclusive beauty brands or items to the webstore?

As of now, over 20 brands are currently exclusive in Singapore, including Artis Brush, Dr. Barbara Sturm and Sarah Chapman.

Trends in beauty buying habits from your customers?

In Singapore, our category sales are dominated by products across both skincare and makeup and we have seen repetitive purchases of all kinds of face masks. For makeup trends, our customers are particularly interested in contouring, pink lips and shiny eyelids with black lining.

What will be the next big thing in beauty?

We are starting to see more skincare brands expand their territories into makeup products. Supplements will also continue to play a big role in skincare and hair brands. We are also expecting a larger range of tools that provide solutions for lifting, tightening the skin, acne and wrinkles.

The top sellers on NET-A-PORTER :

1. Sarah Chapman Skinesis Liquid Facial Resurfacer, US$47
2. Dr. Jackson’s Skin Cream 01 Day SPF20, US$42 
3. Dr. Barbara Sturm Hyaluronic Ampoules, US$137
4. Glossier Set Of Three Balm Dotcom, US$32
5. Charlotte Tilbury Charlotte’s Magic Cream, US$73
6. By Terry Rouge-Expert Click Stick Hybrid Lipstick in Palace Wine 21, US$26
7. Wander Beauty On-The-Glow Blush and Illuminator in Bare/Nude Glow, US$37
8. Buly 1803 Pommade Concrète Balm, US$40
9. Rahua Hair Detox & Renewal Treatment Kit, US$92
10. Slip Embroidered Silk Queen Pillowcase, US$78

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RETURN POLICIES

Skincare, cosmetics and hair care products must be returned unused, unopened, and in their original packaging. Customers have 28 days from the date of receiving their order to exchange or return.

SHIPPING COSTS

NET-A-PORTER offers express worldwide shipping to more than 170 countries in the world. For express shipment to Singapore, the shipping cost is around US$15.

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Shop at net-a-porter.com.