If you’re a lazy individual who loves a quick K-beauty solution, then you’re probably familiar with Su:m37° – their Miracle Rose Cleansing Stick, in particular. Its solid form is reminiscent of a giant stick of lip balm, which makes it the perfect cleanser to travel with. And for many a sloth, it was love at first swipe. One reviewer even declared, “THIS WAS MY FIRST TIME USING A CLEANSING STICK AND I LIKE IT AFTER USING IT MY SKIN WAS SOFT NOT TIGHT AND DRY.”

We’re hardly surprised by these loud first impressions, though. Over 90% of its formulation is made with natural ingredients, and there’s even tiny flecks of rose petals in there to prove just how natural it is. It’s got sunflower, coconut, and camellia oils in there to nourish your skin as it whisks away impurities, but the star of the show is undoubtedly its fermented damask rose extract, and fermentation is exactly what Su:m37° specialises in. It’s also nice to know that the skincare brand keeps its products free from artificial colours, fragrances, parabens, and synthetic preservatives, since it’s news that’ll make someone with skin as reactive as mine heave a sigh of relief.

Su:m37° has its very own Natural Fermentation Research Institute (NFRI) located in Gangwon-do, a mountainous and forested region located in the north-eastern area of South Korea, where they manufacture their products. The essence that goes into every Su:m37° product is known as Cystosis, and it’s derived from myriads of local plant extracts that have been fermented and aged in cedar barrels under an optimum temperature of 37°C, which would explain the otherwise random number in the brand’s name.

Now, this cult-favourite Korean beauty brand is finally making its way down to Singapore. Here are our top 3 picks you need to try as soon as they make their debut locally.

Su:m37° Secret Essence
$108 for 80ml

The Secret Essence is one that rivals SK-II’s, as its star ingredient Cystosis is essential in rebuilding and strengthening the skin against external stressors and pollution. Plenty of skincare junkies have already touted its efficacy in upping hydration levels, boosting firmness and evening out skin tone after two weeks of continuous use. So obviously, you’re gonna wanna pick this miraculous concoction up as soon as you can.

Su:m37° Water-full Timeless Water Gel Cream
$108 for 50ml

Used in traditional Tibetan medicine, the Water-full Timeless Water Gel Cream contains Saussurea (fermented snow lotus) to calm angry skin, while bamboo sap and fermented fruit water replenishes parched, dehydrated skin. But its formula isn’t the only thing that’s impressive – the ingenious packaging features a magnetic top, so you won’t misplace the tiny spatula and you’ll be able to keep it germ-free too. Not to mention, it just makes the whole Hanbok-shaped jar look even more elegant.

Su:m37° Bright Award Bubble de Mask
$67 for 100ml

If your skin’s feeling a little… meh, then this is something you’ll enjoy putting on. Leave this creamy mask on your face for a few minutes and watch it start bubbling up. It releases oxygen bubbles to draw out impurities embedded deep within your pores, giving you a brighter complexion by detoxing it from down under. It looks pretty funny once it’s completely bubbled up too, so feel free to take as many selfies as you’d like.

Su:m37°, available at Tangs Vivo City from 1 June and Tangs Orchard from 21 July.