When it comes to fashion and beauty, what is presented in the media often times don’t fit with what majority of women look like or can relate to. Recently, though, more brands are making an effort to ensure proper representation and inclusivity, and the latest collaboration between American beauty brand, ORLY, and lifestyle blog, MuslimGirl.com, is one of them. Usually, Muslim women would have to remove their nail polishes before prayers because it creates a barrier on their nails, preventing water from passing through during ablutions. But not anymore, with the launch of the collaboration’s water-permeable and halal-certified nail polishes called #HalalPaint.
“This line is important because there are so many girls and young women who aren’t represented by mainstream industries. They either don’t fit that definition or see things about them that are designed without them instead of for them and by them,” explains MuslimGirl.com chief of staff Azmia Magane. “This is our way of bridging that gap.”
The polishes are also enriched with argan oil and vitamins C and B5 which promote nail health as well. And can we just talk about how witty the names given to the nail polishes are? Inspired by common names for Muslim girls, some of the names include “The Perfect Amani-Cure”, “What the Fatima?” and “Ig-Noor The Haters”.