When you want to shop for quality beauty products — either in store or online — Sephora is the place with all the brands. And because of the sheer amount of designer and luxury beauty brands that they stock, it’s worth consolidating all your beauty purchases and signing up as a Sephora White, Black or Gold member. And like everything in life, always go for gold.
Questions answered by Sephora spokesperson
When did the beauty webstore open?
February 2016.
How many beauty brands does the store have?
Over 150 brands.
Exclusive beauty brands or items to the webstore?
It’s hard to pinpoint exactly which ones are purely exclusive online as there are “Online Exclusive Pre-launches” sometimes before product launches in stores.
The following brands are available online and some are online exclusives :
Aromatherapy Associates, Byrd, Edible Beauty, Erno Laszlo, HERBIVORE BOTANICALS, Ikoo, Just Herbs, LAQA & Co, Mirenesse, ONSEN JAPONICA, Patricks, Rosebud Perfume Company, Studio 10, VMV Hypoallergenics.
These also have a line that’s stocked in stores. However, this list is ever-changing depending on launch plans :
Algenist, ARCONA, Butter London, CAOLION, Caudalie, Ciate London, Color Me, Cover FX, Dr. Jart, Erborian, Estelle & Thild, Eyeko, First Aid Beauty, For Beloved One, Foreo, Fresh, Hourglass, IT Cosmetics, Kat Von D, Kate Somerville, Make Up For Ever, Makeup Eraser, Marc Jacobs Beauty, Moonshot, Nudestix, Ouai, Perfekt Beauty, Peter Thomas Roth, Sephora Collection, Smashbox, Stila, Supergoop!, Tarte, This Works,
ZOEVA.
What will be the next big thing in beauty?
Modern life has definitely affected our way of living. People have increasingly active lifestyles, and this has inspired more people to take better care of themselves not only on the outside but on the inside as well. That being said, we can see a big focus on wellness this year, and so we are a looking at a trend in brands that offer skincare that works from the inside out for healthy, radiant skin.
The top sellers on Sephora :
1. Beautyblender, $32
2. Zoeva Rose Golden Complete Set Vol. 1, $130
3. Kat Von D Everlasting Liquid Lipstick, $31
4. Hanz De Fuko Claymation, $30
RETURN POLICIES
Sephora has a 14 days return policy for damaged items.
SHIPPING COSTS
For orders below $40, shipping starts from $7; for orders above $40, shipping is free.